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McLaren Automotive set to celebrate 100th retail opening

DailyGrindandGears
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  • Ten years after opening first global retailer, McLaren prepares for 100th global retail opening in China
  • A decade of McLaren innovation from its first supercar, the 12C, to the newest models: the all-new Artura, McLaren’s first series-production High-Performance Hybrid supercar, and 765LT Spider, whose production allocation is already sold out for 2021
  • McLaren’s retailer network now operates in 40 markets with vision to expand organically as part of second decade Horizon2030 business plan

Ten years after opening the doors of its first global retailer in London, British luxury supercar manufacturer McLaren Automotive announces that its 100th retailer is set to open in China later this year.  

McLaren Automotive’s first retailer opened in the summer of 2011 and allowed customers and fans to discover the company’s first supercar, the 12C. In the decade since, McLaren has continued to grow its retail presence to over 40 territories worldwide and has marked the decade with much-admired supercars such as the benchmark-setting 720S and the seminal 675LT – the first of the modern-day McLaren Longtails. Other noteworthy supercars include the McLaren P1TM which was the world’s first hybrid hypercar as well as the McLaren GT and ultra-exclusive Ultimate models, the McLaren Senna, Speedtail and Elva roadster.

The most recent chapter in the Longtail story, the newly announced 765LT Spider has seen production capacity for the rest of this year already sold out as the brand continues to maintain existing customers while attracting new fans.

In 2018 McLaren opened its second facility – the McLaren Composites Technology Centre (MCTC) – in Yorkshire. The MCTC innovates and creates low-weight, well-packaged carbon fibre architecture. First deployed in the all-new series hybrid Artura supercar, that architecture is helping to realise the company’s electrification ambitions for the next decade as it seeks to drop weight to maintain and improve the agility and attributes customer’s demand of a McLaren.

“In just 10 short years we, together with our dedicated retailer network, have grown from our first retailer in London to opening our 100th retailer which will be in China later this year, a market which has been growing very strongly and winning many fans.

“It is also fitting given the very global nature of our company and ambitions that our second decade is an intensely exciting and innovative one, not only for McLaren but also for the wider automotive world. As we embrace a future of electrification with the all-new and lightweight McLaren Artura, we’ll continue to push the boundaries in the pursuit of creating the world’s finest drivers’ cars.”

Mike Flewitt, CEO, McLaren Automotive

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Topic starter Posted : 24/03/2022 9:22 am
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